Growing your Instagram Doesn’t Have to Cost You

As a marketing professional the number one question I get is how to grow Instagram followers without the cost that's so often affiliated with gaining followers! I think that growing followers happens over time, but that there are a few key ways to guarantee that your followers will be both interested and willing to continue … Continue reading Growing your Instagram Doesn’t Have to Cost You


Inspiration Motivation

This is a time where inspiration for many has either spiked or decreased - and for me personally, I have seen highs and lows in my creativity and inspiration over the course of the last month. While there has been far more time to brainstorm and create, there has also been time to feel a … Continue reading Inspiration Motivation

KLIK USA Feature

Client Feature: KLIK USA Blogs

My first client, KLIK USA, is a small architectural lighting company based out of Milwaukee, WI and distributing sustainable and environmentally focused lighting fixtures from Australia. Not only do they have a large focus on the benefits of their fixtures to the environment, but how these fixtures provide an aesthetic look that is very unique … Continue reading Client Feature: KLIK USA Blogs

Video Takeover

Social Media Trends: Video Takeover

When researching 2020 marketing, branding and social media trends, the use of video was mentioned in every article, blog post or social media post I read. While these predictions were indeed correct the further we get into 2020, they ring even more true with the spike in COVID-19. For businesses large and small the use … Continue reading Social Media Trends: Video Takeover


Staying Busy When Busy Isn’t an Option

We are in a situation that is now impossible to ignore. Social distancing, quarantine, isolation are all now a reality and there is a high likelihood that like me, working from home has become sensible. I am the type of person that loves to stay as busy as possible, whether it be work, classes, social … Continue reading Staying Busy When Busy Isn’t an Option

Support Women

Women Warriors

The above image is two of my amazing sisters following the Marine Corps Marathon, which they ran together. Incredible, right? International Women's Day is March 8th each year. I LOVE it. One of my favorite regarded days on the calendar because it provides another reason to highlight the successes of women and how far we … Continue reading Women Warriors


Self-Care while Self-Employed

So, this is it: you decided to go for it, you’re self-employed, doing freelance, running a side hustle. It’s a huge opportunity. You’re excited, you’re happy and you’re feeling positive about the direction your professional life is heading And you’re also exhausted. Pretty nervous, a little stressed, don’t feel like you have time or a … Continue reading Self-Care while Self-Employed

Sell It Short

Sell it for what it is – not short.

There are certain times in life when I would prefer something to be sold short - negotiating for my car would have been an awesome time for the salesperson to sell it short. Needless to say, what I am paying in service fees since purchase, it would have certainly benefitted me for that car to … Continue reading Sell it for what it is – not short.

Season One, Episode One: Pilot

Hi! Welcome to my website, and if you have made it this far, welcome to my blog. My name is Abigael Hutchinson and I am a recent California transplant from Milwaukee, Wisconsin. I am currently self-employed as I have started my own marketing, communications and branding company post-graduation in May of 2019. Life since graduation … Continue reading Season One, Episode One: Pilot